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Can we stop...

Please can we stop calling the complex, dynamic and multitudinous collection of organisations and processes that are required to turn raw materials into finished goods "supply chains"? They're not remotely like chains. (They're not driven by supply either, it's demand that makes them function - but that's more of a chicken-and-egg thing, to be discussed another time).

It's unhelpful to think about them as chains, and particularly difficult to communicate among diverse teams in your business if your mental start point is a series of singular, stable links. We have a word for complex arrays of entities with multiple dynamic relationships between them - it's 'network'.

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